Yogesh Gupta IPS
Chairman & Managing Director
Kerala Financial Corporation
Mr. Yogesh Gupta has earlier also worked as the SP in the Central Bureau of Investigations (CBI), as the
Managing Director of Kerala State Beverages (M & M) Corporation Limited (BEVCO) and as the Chairman and Managing Directorof Kerala State Civil Supplies Corporation SUPPLYCO).
The book "Fair Practices" is a complete guide to participating in Trade Fairs. It gives the readers a complete insight into the trade of Trade Fairs. It explains
systematically as to what a trade fair is and as to how one can effectively participate in it.
The book is divided into various easy to follow sections which systematically explain the readers the trick and trades of participating in Trade Fairs worldwide. The methodical approach and detailed analysis makes the book a must for all those who are connected with the Trade Fair industry in some or the other way. I have been in the Indian Police Service for almost last two decades and have so far handled various critical management tasks.
I have handled three PSUs (Public Sector Undertakings) so far in my capacity as the Chairman and Managing Director. We often have to organize and participate in events, seminars, trade meets etc. which is when I wish I had some ready reference to uide our managers and staff. 'Fair Practices' is one such reference book for those who organise and/or participate in Trade Fairs world over.
The basic difference between routine marketing activities of organization and a Trade Fair is similar to creating a full length movie and an Advertisement Film. In a movie, you get a little longer time to express yourself while in an Advertisement Film you have less than a minute to express yourself. Similarly, while running a PSU, you have esser scope of trial and error and while participating in a trade fair you have very little time with you to promote and sell your product, ideas, or schemes but it creates a more lasting impression than other marketing techniques. The book 'Fair Practices' makes the task easier for those who participate in Trade Fairs as it explains and lists down step by step approach for going to a Trade Fair.
This book will surely fill the long felt void in this area of marketing and customer